Prada Paradoxe Prada for women

"Reinventing freshness with the first neroli bud extraction for Prada, to capture the flower’s fresh dimension. Reinventing sensuality with Ambrofix, a bio-converted amber, revealing a vibrant warmth. Reinventing intensity through a new revolutionary musk molecule: the Serenolide, for an intense yet subtle and comfortable trail noticeable right from the top."

"Prada Luna Rossa Ocean is the new masculine fragrance from Prada, built on a conviction that with technology as an extension of humanity, we can push beyond  our  limits,  imagine  beyond  possibility  and  open  new  horizons. The fragrance features a bright cocktail of qualitative citrus combined with a racy duo of lavender and sage to create a clean and fresh halo. This singular leathery heart expresses a second skin effect by exploring a sensual suede and saffron accord and the elegant creaminess of orris notes." American actor Jake Gyllenhaal fronts the new campaign, shot by Johan Renck.

Prada Paradigme is a masculine fragrance introduced by Prada in 2025. The scent is designed to challenge conventional norms in perfumery, presenting a new perspective on masculinity by blending elements of curiosity, softness, and individuality. Paradigme serves as a counterpart to Prada's Paradoxe for women and is presented in a bottle inspired by the iconic Prada Triangle.

In early 2018, the 7th version of Prada's popular Luna Rossa fragrance arrives on shelves. Luna Rossa Black follows the original Luna Rossa from 2012 and more recently, 2017's Luna Rossa Carbon. Inspired by the Prada Luna Rossa sailing challenge, an Italian sailboat racing syndicate first created to compete for the 2000 America's Cup and co-sponsored by Prada, the Luna Rossa fragrances have been created by perfumer Daniela Andrier with bottle designs by Yves Behar. This new version of Luna Rossa will feature top notes of bergamot and angelica; heart notes of patchouli and coumarin; and base notes of woody amber. Of note is the absence of lavender that was a key feature in so many of the other Luna Rossa editions.

Prada Paradoxe Radical Essence by Prada is an upcoming addition to the Paradoxe collection, following previous releases such as Paradoxe EDP, Paradoxe Intense, and Paradoxe Virtual Flower. This fragrance is described as a floral gourmand and features notes of neroli, pistachio, and sandalwood.

This 2024 crafted signature scent is a testament to florality that expands the boundaries of sensory perception. This unique fresh and floral signature is augmented by Artificial Intelligence that enables perfumers to explore new possibilities and express their creativity, and compose new and unexpected accords with a jasmine accord. Paradoxe Virtual Flower Eau de Parfum is a floral musky fragrance that captures the airy floral scent of Jasmine as perceived in nature. The signature reveals fresh and zesty top notes of Italian Vert de Bergamot, a lively flowery heart incorporating Jasmine accord and Neroli, and base notes of Musk and Ambrette for comfort. This feminine eau de parfum is ideal for Spring and Summer with its fresh and floral olfactive profile and impressive longevity.