Flora Gorgeous Gardenia Gucci for women

Gucci Flora Gorgeous Gardenia relaunches with a new Eau de Parfum revealing a more highly concentrated expression of the original Eau de Toilette. A joyful floral signature, the scent is built around the Gardenia flower, admired since the dawn of time for its splendour and said to be used in elixirs and magical potions. Taking inspiration from this legend and the idea of its mystical power, the gorgeous White Gardenia note is blended with solar Jasmine Grandiflorum Absolute. The modern floral signature is introduced by a cheerful Pear Blossom accord which encourages wearers to burst with joy, while a touch of Brown Sugar accord adds a delicate sweetness to its sillage.

Gucci launches its new perfume Gucci Bamboo in spring 2015, named after the already existing collection of accessories. The fragrance apparently reflects confidence and femininity. It is designed for modern women of character that is multifaceted; the fragrance is intense, graceful and gentle at the same time. The composition is floral - woody. It opens with citrusy accords of bergamot leading to the exotic floral heart of ylang-ylang, Casablanca lily and orange blossom. Intense notes of sandalwood, Tahitian vanilla and amber form the base. The face of the perfume is actress Gal Gadot. The bottle design blends delicate sensibility with strong lines. Glass art deco bottle in the shape of a diamond is contrasting with soft pink liquid. Polished silver cap gives the Bamboo signature. The fragrance is available as 50 and 75 ml Eau de Parfum with body lotion, shower gel and deodorant.

Gucci Flora Gorgeous Orchid is the first ozonic floral gourmand fragrance of the House, with an innovative approach that infuses this gourmand scent with a fresh perspective on vanilla. The creation weaves together the familiar sweetness of Vanilla with notes imparted through the Ozonic Accord. This unconventional fusion further highlights the luminous sensuality of Vanilla Orchid, elevating its gourmand richness to new heights. The creamy floral dimension that emerges from the fragrance is infused with airy brightness.

Gucci Bloom: Debuting the First Fragrance by Alessandro Michele: “I wanted a green fragrance, a courageous scent that transports you to a vastgarden filled with many flowers and plants, a bouquet of abundance. The garden is as beautiful as women are; colorful, wild, diverse, where there is everything. GucciBloom smells of this garden in order to travel to a place that is not there,” Alessandro Michele. Flowering from the authentic spirit of the women Alessandro Michele champions is an attitude of freedom to be who you want to be. Mixed with the color, decoration and pattern of the creative director’s design canon, the women he dresses are flourishing in a natural, expressive and individual way: they are in bloom. The first Gucci fragrance developed wholly under Alessandro Michele’s creative vision encapsulates this modern philosophy that is the guiding vision for the House. Gucci Bloom celebrates the authenticity, vitality and diversity of the women he designs for, and those that identify themselves in his vision. True to who they are, these young women experience life and its fruits, blooming into their real selves. They convey their personal point-of-view without conventional limitations. They live for memorable experiences, to create stories and connect and be inspired by the objects, culture and art they choose to be surrounded by. Architect of every element of the scent, Alessandro Michele has infused Gucci Bloom’s idea of lushness, life and vigor in each fragrant note, the dreamy campaign and its unconventional design. ABOUT THE SCENT:  Blended by master perfumer Alberto Morillas with direction from Alessandro Michele, the fragrance is created to unfold like its name. The creative director envisioned the scent as a thriving garden full of diverse types of flowers and the rich perfume it emits. Authenticity is woven through qualitative, highly-concentrated natural ingredients. Notes blossom out like a concentration of flowers, the unique expression of the new to the world ingredients, brings a new olfactory experience. Natural Tuberose absolute harvested from India is interlaced with natural Jasmine absolute. Jasmine bud extract, obtained through an exclusive method of co-extraction that blends a natural quality of jasmine and captive moleculesto impart a fresh green and petal scent on the skin. Gucci Bloom also features notes of another plant used in perfume-making for the first time, the Rangoon Creeper. Discovered in South India, the Rangoon Creeper embodies the new scent’s concept and name, as it changes color from white, gradually darkens to pink then finally to red when it blooms. The vine’s flowers are redolent with a slightly powdery feminine floral perfume. ABOUT THE DESIGN:  An arbiter and seeker of beauty, Alessandro Michele ideated a flacon and packaging that encapsulates the fragrance’s spirit dedicated to the diversity of women. “The bottle is not designed feminine to seduce men, but to keep company with the women who wear the perfume. Retro and tender because of its color, with clean, slender lines, and not crafted in transparent glass but in porcelain, a material that I love very much,” he said. A vintage powder pink shades the lacquered porcelain square-shaped bottle, appliquéd with the Gucci label ribbed and framed in black. The outer carton is covered inside and outside in Herbarium, a red-and-white toile de Jouy House print of leaves, cherry branches and flowers framed in black. ABOUT CAMPAIGN:  Encapsulating the very meaning of Gucci Bloom, the campaign’s idea is revealed through the contemporary women of Gucci: actress Dakota Johnson, actress and model Hari Nef and artist Petra Collins. Friends of Alessandro Michele, they have a special connection with the House, their talent resonating with Gucci’s new vision. Their diverse individual beauty is shot by Glen Luchford, allowing them to radiate in the campaign’s transformative setting. They wear Gucci Bloom during their day in the city, and it changes the surrounding urbanity into an imaginary stroll in a fantastical English garden. Tea on a sidewalk flourishing with blooms, walking in an apartment overgrown with verdant plants, and swimming at dusk in a lake entangled with shimmering flowers and reeds. Dancing, strolling, rejoicing in being free and full of life: this trio embody Gucci’s new vitality and the captivating, transporting nature of Gucci Bloom.

Flora Gorgeous Gardenia Intense Eau de Parfum by Gucci was launched in 2025 as a floral fragrance for women. It is a new, more enchanting side of Flora with Gucci Flora Gorgeous Gardenia Intense, a fragrance that invites you to moments of unforgettable bliss. This floral woody gourmand creation fuses the juicy sweetness of fruit with the delicate freshness of blooming flowers, revealing an explosion of unfiltered joy and pure pleasure. At the heart of this perfume lies the sensuality of the gardenia flower, magnified by rich, woody nuances that quicken the pulse and stir the senses. This maximalist Eau de Parfum Intense offers a deeper, more radiant interpretation of Gucci’s signature Flora scent. Its composition is ignited by untamed floral energy, beginning with an invigorating Italian Mandarin Essence, which brings a sunny, exhilarating rush of brightness. The heart blossoms with creamy Gardenia Accord, entwined with Hedione, a molecule known for its jasmine-like luminosity and airy floral lift. Together, they envelop the wearer in a burst of full-bodied floral opulence, pushing the bouquet into a new, sparkling dimension. As the fragrance evolves, its sensual core is grounded in Sandalwood Essence, adding warmth, earthiness, and a comforting trail of softness. These rich, woody tones cocoon the senses, turning fleeting joy into lasting bliss. The result is a luxurious and elegant olfactory signature, perfect for expressing joy and confidence in every moment. Crafted from vegan and natural ingredients, this scent speaks to those who appreciate both high-quality materials and a bold, joyful presence. Encased in a vibrant fuchsia bottle, the design reflects the exuberance within. Gucci’s iconic Flora pattern decorates both the flacon and the outer packaging, while the word ‘Intense’ is emblazoned in gold, declaring its bold personality. As sunlight touches the bottle, its appearance transforms—radiating from mystery to magnificence, much like the fragrance itself. Let yourself be enraptured by the energy, bewitched by the bliss, and captivated by the mesmerizing joy of Gucci Flora Gorgeous Gardenia Intense. Fragrance Notes Top: Mandarin Essence Heart: Gardenia Accord, Hedione Base: Sandalwood Essence

Gucci Flora Gorgeous Jasmine Eau de Parfrum bursts with a radiant composition led by Grandiflorum Jasmine. Tender wreaths of noble Jasmine are transformed through extraction into the heart and spirit of Gucci Flora Gorgeous Jasmine, resulting in an enlightened expression of this precious flower. Blended with base notes of Sandalwood and Benzoin, its sensual notes create a skin imprint unique to the wearer. Its energy of inner joy is further lifted with notes of Mandarine Essence and Magnolia Accord, which infuse the scent with a joyful feeling. Reimagined in Alessandro Michele’s vision, the House’s distinctive Flora pattern seals the design with a magical touch, fortifying Gucci Flora Gorgeous Jasmine as an object of inspiration. Encased within a new, elongated bottle, crafted from lacquered turquoise stone glass featuring a shiny gold cap. The packaging features a new take on the House’s distinctive Flora pattern, first created by artist and illustrator Vittorio Accornero for Gucci in 1966.