Luna Rossa Ocean Prada for men

"Prada Luna Rossa Ocean is the new masculine fragrance from Prada, built on a conviction that with technology as an extension of humanity, we can push beyond  our  limits,  imagine  beyond  possibility  and  open  new  horizons. The fragrance features a bright cocktail of qualitative citrus combined with a racy duo of lavender and sage to create a clean and fresh halo. This singular leathery heart expresses a second skin effect by exploring a sensual suede and saffron accord and the elegant creaminess of orris notes." American actor Jake Gyllenhaal fronts the new campaign, shot by Johan Renck.

In early 2018, the 7th version of Prada's popular Luna Rossa fragrance arrives on shelves. Luna Rossa Black follows the original Luna Rossa from 2012 and more recently, 2017's Luna Rossa Carbon. Inspired by the Prada Luna Rossa sailing challenge, an Italian sailboat racing syndicate first created to compete for the 2000 America's Cup and co-sponsored by Prada, the Luna Rossa fragrances have been created by perfumer Daniela Andrier with bottle designs by Yves Behar. This new version of Luna Rossa will feature top notes of bergamot and angelica; heart notes of patchouli and coumarin; and base notes of woody amber. Of note is the absence of lavender that was a key feature in so many of the other Luna Rossa editions.

Prada's new fragrant pair, Prada La Femme and Prada L'Homme, premiered on the market mid-2016. A year later, their enriched and intensified compositions in Eau de Parfum Intense concentration are announced. Prada L'Homme Intense promises "a multi-layered experience" and enhances the scent of iris and amber with notes of leather and patchouli, while tonka bean gives it an oriental signature. The goal of the scent and its opaque bottle is to evoke "the elusive nature of the multi-faceted Prada man."

Prada Paradoxe Radical Essence by Prada is an upcoming addition to the Paradoxe collection, following previous releases such as Paradoxe EDP, Paradoxe Intense, and Paradoxe Virtual Flower. This fragrance is described as a floral gourmand and features notes of neroli, pistachio, and sandalwood.

This 2024 crafted signature scent is a testament to florality that expands the boundaries of sensory perception. This unique fresh and floral signature is augmented by Artificial Intelligence that enables perfumers to explore new possibilities and express their creativity, and compose new and unexpected accords with a jasmine accord. Paradoxe Virtual Flower Eau de Parfum is a floral musky fragrance that captures the airy floral scent of Jasmine as perceived in nature. The signature reveals fresh and zesty top notes of Italian Vert de Bergamot, a lively flowery heart incorporating Jasmine accord and Neroli, and base notes of Musk and Ambrette for comfort. This feminine eau de parfum is ideal for Spring and Summer with its fresh and floral olfactive profile and impressive longevity.

Strong as the darkest rock, with the freshness of air, Luna Rossa Carbon brings together steam-distilled botanicals and synthetics in a mineral-forward mix: metallic notes of Lavender, green Citrus of Vert de Bergamote from Italy, radiant Wood of Patchouli and dry Amber of Ambroxan. Engineered as much as designed, the bottle for Prada Luna Rossa Carbon develops the visual themes of the Prada Luna Rossa line, but using radically different materials. It has the visual depth of slate, coal or jet, but with complex textures. The base of the bottle is presented in the richest of blacks; light absorbing, with a soft organic-velvet texture. The glass is both black and transparent, something that appears pure, as if mined, but also refined and perfected by advanced technology. The distinctive red stripe of Prada is cut into the façade of the glass; it is architectural and immediate, bringing balance to the form.