Armani Giorgio Armani for women

In December 2017, Armani launches a new edition of Sì fragrance from 2013, represented by Hollywood actress Cate Blanchett. Sì Passione is a reinterpretation of the original that gives it a new dimension - described as "an irresistible combination of grace, strength and independent spirit." Announced as an intense, uncompromising scent, it is made for a confident woman who dares to say yes, and is to embody the red lipstick effect in the bottle. "Sì Passione is a bright and sensual perfume that emits confidence, seduction, and strength. Bright and fresh in its initial impression, Sì Passione opens with notes of spicy pink pepper, like a burst of adrenaline. After initially drawing attention, sparkling and radiant pear brightens the iconic juicy blackcurrant to add boldness. A floral heart beats passionately with rose and feminine jasmine to create a powerful scent, like a seemingly fragile woman who shows incredible strength when guided by passion. The addition of heliotrope makes this perfume addictive and acts as an invitation to self-indulgence and pleasure. The warm and sensual vanilla and cedarwood dry down mirrors the self-assurance that a swipe of red lipstick can instantly give the wearer."

 My Way Eau de Parfum Nectar is the new feminine fragrance from Giorgio Armani. An addictive fruity and floral expression, born from the contrast between juicy pear and creamy radiant tuberose. This modern and floral Eau de Parfum from Armani for women is timeless and elegant. My Way Eau de Parfum Nectar fragrance notes Fragrance family: Floral, Fruity Top notes: Bergamot Calabria, Orange blossom, Pear accord Heart Notes: Tuberose Absolute, Jasmine Superinfusion, Violet leaf Base notes: Bourbon Vanilla, White Musk, Cedarwood Fruity floral scent My Way Eau de Parfum Nectar captures the essence of enchantment in an intoxicating composition. The top note reveals a refreshing fusion of Bergamot Heart Calabria, juicy Pear, and the intoxicating scent of Orange Blossom. The heart features the mighty Tuberose Absolute, accompanied by Jasmine Grandiflorum Superinfusion and a hint of Violet Leaf Accord. The base embraces the senses with sustainably sourced Bourbon Vanilla from Madagascar, enveloped by warm Cedarwood and a subtle addition of White Musk. These harmonious fragrance notes create a timeless aura of irresistible elegance. The bottle of My Way Eau de Parfum Nectar is a visual masterpiece that reflects the essence of the fragrance. With a refreshing pink hue, the bottle brings a new, vibrant interpretation of the My Way collection. It retains the recognizable rounded yet square shape, while the all-pink look, including the talisman cap, adds a vibrant look.

In March 2019 comes a new, pink version Armani Sì Fiori. The new perfume invites you to express your true nature of being yourself in this jungel of skyscrapers. Armani Si promotes self-confidence and faith in yourself. The composition reinterprets the chypre theme of the original, playing around the note of neroli, white flower of the Mediterranean. The scent of chypre-neroli heart is created by the perfumer Julie Masse. Top notes: black currant, green mandarin Heart: neroli, patchouli, oak moss, rose Base: vanilla, white musk Actress Cate Blanchett as the face of the campaign is joined by Chinese actress Elaine Zhong, and models Adwoa Aboah and Sara Sampaio.

According to Women's Wear Daily: "Australian actress Cate Blanchett has been confirmed as the new face of Giorgio Armani Parfums, a division of L’Oréal Luxe. Blanchett, who is rehearsing for a play with Isabelle Huppert at the Sydney Theatre Company, will be the face of an advertising campaign for a new eau de parfum called 'Sí' that will hit shelves at the end of the summer. The confirmation comes after weeks of unsubstantiated buzz following press reports about a fragrance collaboration between the actress and Giorgio Armani, who have a long-standing professional relationship. Blanchett has often worn Armani creations on the red carpet and openly expressed admiration of him."